Guides
Is cold email legal in Latvia?
Yes, if you're emailing a registered company such as an SIA or an AS. Section 9(6) of the Information Society Services Law limits the consent requirement to natural persons, and the Data State Inspectorate's guidance says a commercial communication may be sent to a legal person without its prior consent.
No, if you're emailing a natural person, including a sole trader (individuālais komersants) or a free or personal mailbox. Section 9(1) prohibits commercial email to them without prior free and explicit consent. Existing customers can be emailed about similar products or services if they did not object (section 9(2)).
In practice
- Make it clearly recognisable as a commercial communication, identify the business it is sent for, state the offer and its conditions precisely, and give a way to refuse further messages (section 8(1)).
- Use a valid reply address and honour every refusal (section 9(4)). Each prohibited message counts as a separate breach (section 9(5)).
- A named work address is still personal data under the GDPR, so you need a legitimate interest and the message must be about the company's business. Check a company at the Register of Enterprises (info.ur.gov.lv).
The rules Precleared applies
Before an agent sends a cold or marketing email to someone in Latvia, these are the rules that decide whether it may. Each one is quoted from its legal source and checked on the date shown. Precleared applies them to one address at a time and returns the rule that decided, what the footer must include and a signed receipt.
Consent needed first
A free or personal mailbox belongs to a natural person, and section 9(1) of the Information Society Services Law prohibits commercial email to a natural person without their prior free and explicit consent (section 9(6)).
Footer must include: Make it clearly recognisable as a commercial communication, identify the business it is sent for, state the offer and its conditions precisely, and give a way to refuse further messages (section 8(1)). Use a valid reply address and honour every refusal (section 9(4)).
Next step: Do not cold email this address. Use the person's work address at a registered company, or get consent first, then re-check.
It is prohibited to use automated calling systems, which operate without human intervention, electronic mail or facsimile machines (fax) for sending a commercial communication, as well as other communication of the service provider, if the service recipient has not given prior free and explicit consent.
Information Society Services Law, section 9(1) and 9(6)
Checked on 2 November 2026
Allowed
Section 9(2) lets a business use email addresses acquired from its own customers to market similar products or services, provided the customer did not object and is given a free way to refuse in every message.
Footer must include: Make it clearly recognisable as a commercial communication, identify the business it is sent for, state the offer and its conditions precisely, and give a way to refuse further messages (section 8(1)). Use a valid reply address and honour every refusal (section 9(4)).
Next step: Confirm the sale, keep the offer to similar products or services, and give a free way to refuse in every message.
A service provider who, within the framework of their commercial transactions, has acquired electronic mail addresses from service recipients may use them for other commercial communications provided that: 1) commercial communications are sent for similar products or services of the service provider
Information Society Services Law, section 9(2)
Checked on 2 November 2026
Allowed
Section 9(6) of the Information Society Services Law limits the consent requirement to commercial communications sent to natural persons, and the Data State Inspectorate's guidance says a commercial communication may be sent to a legal person without its prior consent. This is a company mailbox at a registered company. Each prohibited message counts as a separate breach (section 9(5)).
Footer must include: Make it clearly recognisable as a commercial communication, identify the business it is sent for, state the offer and its conditions precisely, and give a way to refuse further messages (section 8(1)). Use a valid reply address and honour every refusal (section 9(4)).
Next step: Check your opt-out list first and stop for good if they refuse. Keep the message about the company's business.
The prohibitions and restrictions specified in Paragraphs one, two, and three of this Section do apply to the sending of commercial communications to natural persons.
Checked on 2 November 2026
Allowed
The address is a work mailbox at a registered company. Section 9(6) applies the consent requirement to natural persons, and the Data State Inspectorate's guidance allows commercial communications to legal persons without prior consent, so a company's work address is treated as the company's. The person's name is still personal data under the GDPR, so you need a legitimate interest, the message must be about the company's business, and the person can object at any time.
Footer must include: Make it clearly recognisable as a commercial communication, identify the business it is sent for, state the offer and its conditions precisely, and give a way to refuse further messages (section 8(1)). Use a valid reply address and honour every refusal (section 9(4)).
Next step: Keep the message about the company's business, check your opt-out list, and stop for good if the person objects. If you are unsure the company is registered, confirm it at the Register of Enterprises (info.ur.gov.lv) and re-check with company_name.
The prohibitions and restrictions specified in Paragraphs one, two, and three of this Section do apply to the sending of commercial communications to natural persons.
Checked on 2 November 2026
Consent needed first
This is a sole trader (individuālais komersants) or another natural person, and section 9(1) prohibits commercial email to a natural person without prior free and explicit consent (section 9(6)).
Footer must include: Make it clearly recognisable as a commercial communication, identify the business it is sent for, state the offer and its conditions precisely, and give a way to refuse further messages (section 8(1)). Use a valid reply address and honour every refusal (section 9(4)).
Next step: Do not cold email. Get consent first, or use the existing-customer route.
It is prohibited to use automated calling systems, which operate without human intervention, electronic mail or facsimile machines (fax) for sending a commercial communication, as well as other communication of the service provider, if the service recipient has not given prior free and explicit consent.
Information Society Services Law, section 9(1) and 9(6)
Checked on 2 November 2026
Consent needed first
We could not confirm that this address belongs to a registered company (SIA, AS or another legal person). If it belongs to a sole trader or another natural person, section 9(1) requires prior free and explicit consent. The Register of Enterprises at info.ur.gov.lv offers a free search by name or number.
Footer must include: Make it clearly recognisable as a commercial communication, identify the business it is sent for, state the offer and its conditions precisely, and give a way to refuse further messages (section 8(1)). Use a valid reply address and honour every refusal (section 9(4)).
Next step: Confirm the company at the Register of Enterprises and re-check with company_name (and its registration number in company_number), or get consent first.
It is prohibited to use automated calling systems, which operate without human intervention, electronic mail or facsimile machines (fax) for sending a commercial communication, as well as other communication of the service provider, if the service recipient has not given prior free and explicit consent.
Information Society Services Law, section 9(1) and 9(6)
Checked on 2 November 2026
Sources
Check one address
curl https://precleared.dev/api/v1/check \
-H "Authorization: Bearer pc_live_..." \
-H "Content-Type: application/json" \
-d '{
"recipient_email": "jane@example.lv",
"sender_country": "GB",
"pitch": "Bookkeeping software for small firms",
"address_source": "published",
"recipient_country": "LV"
}'Over MCP, call contact_check with the same fields at https://precleared.dev/mcp.
Common questions
Can I cold email Latvian companies?
Yes, a registered company such as an SIA or AS can be emailed without prior consent, as long as the message is recognisable as commercial and gives a way to refuse.
Do sole traders count as individuals in Latvia?
Yes. An individuālais komersants is a natural person, so you need prior free and explicit consent, or the existing-customer route.
How can I tell if a Latvian business is a company?
Look for SIA, AS or another legal form on its website, and search its name or number free at the Register of Enterprises (info.ur.gov.lv).
How GDPR fits in: Is cold email legal under GDPR?
Other countries
- Is cold email legal in the UK?
- Is cold email legal in the US?
- Is cold email legal in Canada?
- Is cold email legal in Germany?
- Is cold email legal in France?
- Is cold email legal in Australia?
- Is cold email legal in Ireland?
- Is cold email legal in the Netherlands?
- Is cold email legal in Spain?
- Is cold email legal in Italy?
- Is cold email legal in the UAE?
Decision support with sources, not legal advice.